SMM Cheat Sheet – 2025 Edition

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? 1. Platform Overview & Post Specs

Platform	Image Size (px)	Best Time to Post	Key Hashtags	Ideal Frequency
Instagram	1080×1350 (portrait)	6–9 PM (Wed, Fri)	5–11	3–5x/week
Facebook	1200×630 (landscape)	1–3 PM (Thu, Fri)	1–3	3–5x/week
Twitter/X	1200×675	12–1 PM (Wed, Fri)	2–4	1–3x/day
LinkedIn	1200×627	8–10 AM (Tue, Thu)	No hashtags	2–3x/week
YouTube	1280×720 (thumbnail)	5–7 PM (Thu, Sat)	Tags not visible	1–2/week
Pinterest	1000×1500 (vertical)	8–11 PM (Sat, Sun)	2–5	5–10 pins/day

? 2. Content Ideas by Type

Type	Content Ideas
Value/Education	Tips, How-tos, "Did You Know?" facts
Engagement	Polls, Questions, "This or That"
Trust/Social Proof	Testimonials, Case studies, Results screenshots
Promotion	Product launches, Offers, Discount codes
Trends	Memes, Reels, Challenges, Trending audios
Behind-the-Scenes	Office life, Team intros, Daily workflow
User-Generated	Customer reposts, Contest winners

? 3. KPIs (Analytics to Track)

Goal	Metric
Brand Awareness	Reach, Impressions, Follower Growth
Engagement	Likes, Shares, Comments, Saves
Conversions	Link Clicks, Website Traffic, Leads
Community Building	DMs, Mentions, Tagging, Shares
Content Performance	Engagement Rate %, Watch Time (YouTube)

?️ 4. Tools You Should Know

Category	Tools
Scheduling	Buffer, Metricool, SocialPilot, Hootsuite, Zoho Social
Design	Canva, Adobe Express, Figma
Analytics	Native Insights, Metricool, Sprout Social, Social Blade
Hashtags	HashtagStack, RiteTag, Inflact
Content Ideas	AnswerThePublic, BuzzSumo, Google Trends
Reels & Shorts	CapCut, InShot, VN Editor

? 5. Weekly Content Planner Format (Example)

Day	Post Type	Platform	Topic
Monday	Value/Educational	Instagram	“Top 5 SEO Mistakes”
Tuesday	Engagement	Twitter	“Which tool do you use?”
Wednesday	Reel/Short	Instagram/YT	Quick Tutorial
Thursday	Testimonial	Facebook	Client Success Story
Friday	Promotional	LinkedIn	Special Offer Post
Saturday	Trend/Meme	Instagram	Relevant trending reel
Sunday	Behind-the-Scenes	Instagram	Office team B-roll

? 6. SMM Workflow Checklist


Plan content weekly/monthly
Design in batches
Schedule using tools
Monitor & reply to comments
Analyze performance weekly
Optimize and reuse top content

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